High Life

品 136 #11 2017 年 8 月 F or years, HYT’s hydromechanical horologists have turned fantasy into reality, mixing mechanics and liquid within a wristwatch. While addicted to nonconformism, these alchemists have drawn upon the strictest codes of fine watchmaking and shattered them. Noone can achieve the impossible, but talent gives free rein to ambition. This is not only the spirit of HYT, but could beAntoine Griezmann’s motto. Before being appointed an HYT ambassador, the French footballer – who plays for Atlético Madrid in Spain and the French national team– had already been a customer since 2012. For five years, the man considered one of the brilliant players of his generation has demonstrated his passion for HYT with the discretion of the most sincere and discerning collector, purchasing unique pieces not for what they convey, but for what they are: an intense mix of performance and passion. Griezmann and HYT share a similar story and identical values. Both are young players in their respective fields. Both the brandandthe individualhavemovedfromtheremotemountains to make a name for themselves among some of the greatest in their industries, becoming known for their innovative style and dynamism. And both are driven by the desire for challenge and an unshakeable faith in performance and effort. “The first time I saw an HYT in 2015, I thought to myself, ‘This team has really done something out of the ordinary’,” Griezmann reveals. “The fluid time display always reminds me of an energy gauge, like the one I have to manage every day as a sportsman.” Grégory Dourde, CEO of HYT, adds, “In Antoine we have an embodiment of the HYT philosophy. He is a paradigm of the kind of collector we attract: young, independent, discerning, demanding and passionate. “Unbeknownst to us, Antoine was a fan of ours for years. His acceptance of our invitation to officially represent the brand is an act of heartfelt recognition which has moved us profoundly. He perfectly exemplifies the desire to ‘Challenge Everything’ that guides everything we do.”