High Life

38 品 The overall branding is very girly butnot to the point of being difficult to wear, as Choi describes it. Silhouettes are not really body hugging but at the same time far from loose. Regular customers’ ages range from 25 to 45, so it’s safe to say there are no binary choices in fashion anymore. Living in the present, Choi adds, “I don’t really have any concrete plans ahead. I always keep in mind that as long as I can do it, as long as I can continue, as long as there are customers both local and from overseas, Nega C will stay.” This contrast in her character, whichseemstoaffirmamodernwoman yetstrives forthebettermentofMacau’s fashion scene, is what completes the modern codes of femininity.