High Life Issue #5

HIGH LIFE #5 February 2017 113 Luck be a lady It was with the Belle Époque in mind – and to celebrate the style revolution of the 1920s – that the brand launched Montblanc Bonheur. An anthem to female empowerment, the black and white fountain pen epitomizes the elegance and joie-de-vivre of the era with a new curvaceous shape, a first in Montblanc’s history. The innovative shape of the writing instrument evokes the silhouette of a woman unconstrained, carefree and effortlessly stylish. The name of the Montblanc Bonheur collection is expressed in the design of the Au585 gold nib with its delicate falling star motif, a reminder of the talismanic qualities of a pen that celebrates good fortune. The striking black and white color combination symbolizes both elegance and function as well as the men’s styles that brave women adopted as their own, from boatneck sweaters and sailor pants to short haircuts. Essentially, Bonheur adds that touch of glamor and grace that should always be part of a confident lady’s outfit.

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