High Life

HIGH LIFE #12 Sep 2017 31 Byanystandard,Sahrhasalreadyenjoyedasuccessfulcareer. He was a journalist for The Economist ʼ s CFOAsia magazine and the South China Morning Post , later becoming chief copywriter for luxury brands including Microsoft and Intel. He also owned his own business in his 30s which set him up financially, but couldn’t quench his thirst for something more. “I spent 25 years chasing a dragon of wealth, but the more success I achieved the less happy I was,” Sahr told High Life . “This is the classic dilemma. I could go on holidays four times a year, stay in five star hotels or enjoy the best of Shanghai, but when I had those I didn’t have enough time to enjoy it. It wasn’t worthwhile so I rejected it. I had to find a new dreamwith more meaning. Feiyi is a brand, concept and idea that came out of the rejection of my career.” Sahr chose Zhuhai, the city he visited upon his first visit to China 27 years ago, to start this new project. A second shop is now being fitted out in Guangzhou. “The idea is to create a place where people can come to discover some aspects of African art that they have never experienced before and to talk and communicate with each other, like in African villages but in a modern way,” Sahr explains.