High Life

90 品 Timepieces from the Record collection were exhibited alongside a selection of vintage mementos at the Longines 185th Anniversary Exhibition, retracing the brand’s great adventure through 185 years. Rare pieces never before seen outside of the Longines Museum in Saint-Imier such as vintage pocket watches, timing devices and early wristwatches were on display, highlighting the three fundamental values of Longines – watchmaking tradition, elegance andperformance. Yet, proud heritage aside, Longines President Walter von Känel – himself celebrating 30 years in the role – told High Life that the company is very much focused on generation next, opening a shop on Alibaba’s online retail website Tmall and announcing Chinese actress Zhao Liying as Longines’ new Ambassador of Elegance.