High Life

HIGH LIFE 37 “My design is always a combination of elements of female concern, the attitude of art and the combination and application of traditional elements,” she tells High Life . “That is my style. “As forwhatmakes a good brand, it is definitely not to just produce a product but to share an attitude whichmay enhance the quality of life for the public in some way – and that is the motivation for my creations.” Sanchia still remembers the first time she felt she was truly a professional fashion designer while preparing for her solo exhibition, Erotic Dream , in Beijing. “I was inspired by the concepts of rotating sculptures and cloth sculptures and trying to introduce them into fashion creations, but I wasn’t sure whether it would succeed,” she recalls. “It was really like doing experiments; I had to keep trying and it wasn’t until the 15th attempt that I finally managed to get the pattern making for the clothes done. That’s the moment I really had a sense of accomplishment – stronger than any sense I’ve had in my exhibitions since. I look at that moment as the beginning of my career as a fashion designer.” Still a new brand, “ 珏 SANCHIA” –which is based on creative printing to develop fabric derivatives and related artistic cross-over products including scarves, handbags, plates, wallpaper and children ’ s wear – has received collaboration invitations from high-end hotels like W Hotels and St Regis for crossover events that include afternoon tea, exhibitions and workshops. There have also been crossover projects with real estate companies like K11 Guangzhou, Vanke and Wanda.