High Life

36 品 Fang’s latest collection is all about China, original and traditional, combining Chinese styling elements with a modern approach. It’s a technique she has already presented on the Chinese television show The Fashion Master . “When I did that, it was like presenting to a wider audience that Chinese style is more than your typical gold and red. It can be reinterpreted by means of couture andputtingoursignatureembroidery into more modern design,” Fang says. When asked what separates her style from those of other designers, she explains that it is her lack of fashion technicalities. “I don’t have a degree in fashion, only a certificate, so I don’t know what rules are to be followed or how things are supposed to be cut, amongst many other things. I think having no boundaries is a plus point,” Fang smiles. No doubt the future looks bright for the Ruby Fang creative team as they eye New York Fashion Week in September and a maiden branch-out store in Dubai – the first of many global prospects as this fashion empire starts to expand.

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