High Life

HIGH LIFE 49 常 言道，「风雨之后见彩虹」， 此句恰似澳门企业家萧婉仪的 人生写照。 萧婉仪是中国及中国澳门领先的 国际时尚品牌特许零售商之一的彩虹 集团的创始人及总裁。白手起家的 她，于1979年创立了彩虹集团，从 一间小服装店开始，一步一步拿下多 个国际顶级品牌代理，打造澳门及内 地领先的奢侈品零售网络之一。 目前彩虹集团代理包括 Giorgio Armani, Emporio Armani, Armani Exchange, EA7, Escada, Versace, Bally, Dsquared2, Rene Caovilla, Jessica, MCM, Off-White, Marcelo Burlon and Jimmy Choo 在内的逾 二十个世界顶级名牌。 萧婉仪始终具备超前的商业意 识。多年之前，彩虹集团除了深耕澳 T here is a famous saying in China, “After the storm comes the rainbow.” This sentence could very well be the life story of Macau entrepreneur, Terry Sio Un I. Terry Sio Un I is founder and President of Macau’s leading luxury fashion brand retailer, Rainbow Group. Starting from scratch, Sio founded Rainbow Group in 1979. Originally a small clothing shop, she convinced several top international brands to sell her their retail rights and fromthere built one of the largest European luxury retail networks in Macau and mainland China. Rainbow Group now owns the China and Macau retail rights to more than 20 of the world’s leading luxury brands including Giorgio Armani, Emporio Armani, Armani Exchange, EA7, Escada, Versace, Bally, Dsquared2, 门之外，早已主动进军内地市场。颇 具战略性的是，最初萧婉仪所选择的 并非北京、上海等一线城市，而是进 驻到内地二、三线城市，在宣传时尚 品牌价值、培养民众的消费观念等过 程中，逐渐在内地也构建出自己的零 售网络。如今，彩虹集团在内地及澳 门共营运近150间零售店。 然而此次，萧婉仪女士则向我们 透露，她不会再继续进军二三 线城 市， 而是将回到大城市、人流旺盛的 地方， 或者是有发展前景的地方。 “此一时，彼一时。”她解释道， “最关键的是市场变化了。现在手机购 物十分方便，以往的商业模式行不通 了。所以我们会主力发展深圳、上海、 成都、重庆等人口多的城市。而且我们 的人力资源现在也不一样了。我们的团 队已经有能力应对新的挑战。” René Caovilla, Jessica, MCM, Off-White, Marcelo Burlon and JimmyChoo. Sio has an advanced business sense. Many years ago, expanding on its Macau roots, Rainbow Group took the initiative to enter the substantial mainland market. But rather than choose first-tier cities like Beijing or Shanghai, Sio chose to enter second and third-tier cities instead. In the process, she played a key role in promoting the value of her brands and cultivating people’s consumption concepts. It was in this way that Sio gradually built up her retail network there, and today the group owns more than 150 retail stores across 23 cities in mainland China and Macau. However, she tells High Life that she won’t continue that commercial model any longer.