High Life

品 110 #8 2017 年 5 月 HIGH LIFE #8 May 2017 111 奢 华视听品牌铂傲 Bang ＆ Olufsen 于1925年在丹麦成立。它或许是 第一个意识到高端科技与优雅前卫的设计 并不抵触的品牌。高品质的电视和立体声 音响系统，不仅令视听发烧友为之疯狂， 同时亦能满足美学家挑剔的眼光。 众所周知，铂傲已经成为永远改变了 视听世界的卓越产品的代名词。当 Peter Bang 和 Svend Olufsen 打造出他们的首 台小型收音机时，恐怕丝毫没有料想到， 这一品牌会成科技界的一大标志；并且事 实证明，市场对于外观精美、价格不菲的 电视及音响系统的需求，是巨大的。 铂傲于上世纪60年代开始聘用著名设 计师，是最早全心接受工业设计概念的品 牌之一。 B ang & Olufsen, founded in Denmark in 1925, was perhaps the first brand to understand that high- end technology can come in elegant, avant-garde designs. The world of high quality TVs and stereos can excite both audiophiles and cinephiles whilst satisfying the most discerning of aestheticians in the process. B&O, as it is known, has become synonymous with exceptional products that have forever changed the audio- visual world. When Peter Bang and Svend Olufsen built their first small radio they had no idea what an icon of the tech world their brand would become – and it turns out that the market for beautiful TVs and sound systems with hefty price tags isn’t as small as that initial radio. B&O started hiring renowned designers in the 1960s and was one of the first brands to truly embrace the concept of industrial design.